Goodinson Design Inc. - Freelance Programming, Freelance Graphic Design - Interactive and Print
Print - Graphic Design: Branding, Packaging
Vinterra Wine Merchants
Wall Treatments for New Office Space
Description
Design of seventeen custom wall installations and glass display shelves to create a modern and sophisticated ambience for Vinterra's newly acquired 2000-square-foot head office in downtown Vancouver.
Location
Vancouver
Wedding Package
Invitation, Favour, Wine Labels, Thank You Card, Program, Menu
Description
No detail is too small for these lovebirds. Concept, layout, design, copywriter of double-sided wedding invitation with map packaged in a luxe white half moon sleeve and European inspired pointed flap envelope sealed with monogram wax embosser. Personalized menu, program, seating map, thank you card, 'Goodi Goodies' shortbread cookies packaged in a silver tin with ribbon, 'deck of cards' guest book and five versions of wine labels.
Credits
Illustrations by Clive Goodinson
Moët & Chandon
Fifty Dollar Bill
Description
Black & White fundraiser event held at One Restaurant in Vancouver, BC. Moët & Chandon fifty dollar bills were received with the purchase of champagne and used as currency at Blackjack tables.
Link
Rob Feenie
Tri-Fold Recipe On-Pack
Description
Concept, layout and design of on-pack displayed on Mouton Cadet Bordeaux wine bottles in liquor stores across Canada. Critically acclaimed chef and first Canadian chef to win Iron Chef title, Rob Feenie, graciously paired two original recipes to promote 'Canada's Favourite French Wine' campaign.
Credits
Instant Reply: A Century of North Shore Sports Stories
100 Episodes from Len Corben's Treasure Chest of North Shore Outlook Stories
Description
Editorial Manager of layout and content in this 222-page book.
Credits
Moët & Chandon
1 Carat Adura Diamond
Description
World's largest champagne house and luxury brand from LVMH Group, Moet & Chandon combined the launch of their new label in Canada with The Adura Diamond valued at $10,000. Created and produced all marketing and collateral print materials in liquor stores in provinces across Canada including backer cards, shelf talkers, sell sheets, neck tags, contest entry forms, posters.
Credits
Select Wine Merchants; concept by Moët & Chandon
Link
Concha y Toro
'The Best-Value Cabernet Sauvignon on the Planet' Decanter Magazine
Description
Internationally acclaimed award-winning wine puts its Chilean fingerprint on the Canadian market in full force. Created and produced marketing and collateral print materials tailored to individual markets in provinces across Canada including backer cards, shelf talkers, neck tags, sell sheets, magazine ads, menu cards, posters, vinyl banners.
Credits
Select Wine Merchants; concept by Concha y Toro
Link
La Chamiza
Wild in Nature
Description
Renowned for its Malbec, Argentina boasts as being the largest wine producer in South America and the fifth largest in the world. In the spirit of putting La Chamiza wines on the map as a winery independent from Trivento, 'Wild in Nature' campaign identifies the experience of the wine with the untamable and incredibly diverse Argentine landscape. Created and produced marketing and collateral print materials tailored to individual markets in provinces across Canada including the tag-line, backer cards, shelf talkers, sell sheets, contest entry forms, posters.
Credits
Select Wine Merchants; concept by La Chamiza
Link
Concha y Toro
Frontera 'Chile in a Glass' Campaign
Description
Previously marketed as the #1 Selling Chilean Brand in the World, the 'Chile in a Glass' campaign shifts focus from affordability to developing a visual identity for the brand. Created and produced marketing and collateral print materials tailored to individual markets in provinces across Canada including backer cards, shelf talkers, neck tags, sell sheets, contest entry forms, magazine ads, posters.
Credits
Select Wine Merchants; concept by Concha y Toro
Link
Watermark Restaurant on Kits Beach
Kits to Napa: The Ultimate Wine and Dine Contest
Description
California's wine country gained immense popularity after the Oscar winning movie, 'Sideways'. Watermark Restaurant ran a two month promotion as a customer appreciation award to celebrate one year in business. To increase staff incentive of selling feature wines, a 'Kits to Napa' trip for two was awarded to the server with the highest recorded sales. Design, layout, press release copywriter, staff incentive poster, fresh sheet.
Credits
Bambu Development
Newspaper Ad and Direct Mail
Description
Developer was keen to sell remaining luxury condos to young, urban professionals by promoting Bambu as a lifestyle worth living.
Format
Newspaper Ad and Direct Mail
Credits
Moët & Chandon
Champagne & Shoes Event
Description
First annual event hosted by Fiona Forbes, Urban Rush Host at Sanafir Restaurant and Lounge in Vancouver, BC. Runway show featuring B2 shoes and a draw to win a shoe shopping spree with the purchase of Moët & Chandon champagne. Proceeds to BC Cancer Foundation. Design, layout, copywriter: flyer, ticket, 4-ticket rip stub, gift certificate.
Credits
Wines of Argentina
Two to Tango
Description
Worldwide spread of the Argentine Tango, what is regarded now as a fundamental expression of Argentine culture, dates back to the early 1900s. 'Two to Tango' partners the art of tango with the art of wine in one fluid motion; inspired by the 'Flavour in Motion' campaign that I had designed for Wines of Argentina in BC last year. Created and produced the contest entry forms, BCLDB posters.
Credits
Select Wine Merchants; images by Wines of Argentina
Link
Wes "Maestro" Williams CD Release Party
'Never Blend In' sponsored by Hennessy
Description
Canadian Hip Hop artist 'Maestro', formerly known as Maestro Fresh Wes, has gained momentum in the entertainment industry ever since he went gold with the Top 49 hit "Let Your Backbone Slide". Site location, photography and design of the media event poster, autograph sign card, crew.
Link
Concha y Toro
Moxie's Classic Grill Cross-Promotion
Description
Concept, layout and design of 'All in the Family' campaign to build brand awareness under one house that was recently coined "Third World’s Most Powerful Wine Brand" by Intangible Business. Cross-promotion with Moxie's Classic Grill is featured in liquor stores in provinces across Canada. Created and produced marketing and collateral print materials including backer cards, shelf talkers, neck tags, sell sheets, contest entry forms, magazine ads, posters.
Credits
Link
BC Place
Catering Menu
Description
World's largest air supported domed stadium is home to sporting events, trade shows, concerts and future host of the 2010 Winter Olympic Games Opening and Closing Ceremonies. 32 pages, colour. Layout and design.
Format
32 pages, colour
Credits
Link
Baron Philippe de Rothschild
Trip to Paris
Description
Following the launch of the new label, Mouton Cadet boards with Zoom Airlines to promote a Trip to Paris contest. Created and produced all marketing and collateral print materials in liquor stores in provinces across Canada including backer cards, shelf talkers, sell sheets, contest entry forms, posters.
Credits
Select Wine Merchants; images from Baron Philippe de Rothschild
Link
ResortQuest
Groups & Meeting Guide
Description
National Geographic Traveler and Expedia.com are heralding ResortQuest Vacation Rentals as the best in the business. This brochure highlights the resources available for individuals or companies interested in planning their next conference or vacation. Layout and design of 10 page brochure.
Format
10 page Brochure